The Southern California Marketing Directors Association is an organization of over 100 shopping center marketing professionals, shopping center managers and businesses who serve the shopping center industry. SCMDA offers its members monthly educational dinner meetings on a variety of industry related topics, review sessions for the International Council of Shopping Centers' Certified Marketing Director examination, and other programs relevant to the business.  Founded in 1965, SCMDA continues to be the premier organization of shopping center professionals in Southern California, and the largest regional shopping center organization nationally.

Monthly meetings are scheduled the 3rd Wednesday of the month at 5:30pm, unless otherwise noted. Photo above is a monthly meeting at The Grove.

An annual awards program, the Robert "Magic" Jones Awards for Creativity, recognizes the excellence of shopping center marketing programs in a variety of areas including Community Service, Sales Promotion/Advertising, Web Site Development and Consumer or Trade Advertising.